Clorox Co vs Harley-Davidson Inc — how do they compare? Clorox Co trades at $107 (market cap $13.09B), while Harley-Davidson Inc trades at $26.91 (market cap $2.78B). The key difference: Clorox Co is far larger — about 4.7× Harley-Davidson Inc's market cap, and Clorox Co pays the higher dividend (4.62%). Which is the better fit depends on your goals.
| CLX | HOG | |
|---|---|---|
Market Cap | $13.09B | $2.78B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $127.16 | $31.03 |
52-Week Low | $86.12 | $17.19 |
Enterprise Value | $18.47B | $3.19B |
Dividend Yield | 4.62% | 2.75% |
Trailing returns across standard periods
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →