Clorox Co vs Alphabet Inc Class A — how do they compare? Clorox Co trades at $94.75 (market cap $11.46B), while Alphabet Inc Class A trades at $358.15 (market cap $4.37T). The key difference: Alphabet Inc Class A is far larger — about 381.3× Clorox Co's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.
| CLX | GOOGL | |
|---|---|---|
Market Cap | $11.46B | $4.37T |
Sector | Consumer Staples | Media |
52-Week High | $131.43 | $402.62 |
52-Week Low | $86.12 | $182.00 |
Enterprise Value | $14.76B | $4.34T |
Dividend Yield | 5.23% | 0.24% |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Alphabet (GOOGL) trades at $352.51, down 1.31% over 24 hours, with a bearish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 27.42, net income margin of 37.92%, and consistent earnings beats in recent quarters. Recent news highlights AI-driven growth opportunities, including partnerships and YouTube subscription price increases, while cash flow trends improved to a net positive $7.24B in 2025.
The outlook remains positive with an 85% analyst buy rating and a $431.78 consensus price target, supported by robust revenue growth and AI expansion. Key risks include antitrust scrutiny and market volatility, but the company's financial health and strategic positioning suggest long-term upside for investors.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →