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Compare Booking Holdings Inc (BKNG) vs Tripadvisor Inc Common Stock (TRIP) Price & Performance

Booking Holdings IncTrade
Tripadvisor Inc Common StockTrade

Price performance (Past 24H)

Key statistics

Booking Holdings Inc vs Tripadvisor Inc Common Stock — how do they compare? Booking Holdings Inc trades at $212.74 (market cap $159.95B), while Tripadvisor Inc Common Stock trades at $10.89 (market cap $1.28B). The key difference: Booking Holdings Inc is far larger — about 125× Tripadvisor Inc Common Stock's market cap, and Booking Holdings Inc pays a 0.79% dividend while Tripadvisor Inc Common Stock pays none. Which is the better fit depends on your goals.

BKNGTRIP
Market Cap
$159.95B$1.28B
Sector
Consumer CyclicalConsumer Cyclical
52-Week High
$228.83$19.14
52-Week Low
$154.13$9.24
Enterprise Value
$163.43B$1.33B
Dividend Yield
0.79%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Booking Holdings Inc

BKNG trades at $212.26, down 0.29% on the day, with a bullish technical signal from moving averages and strong support at $212. The company reported Q2 2026 EPS of $2.54, beating estimates, and revenue growth remains robust, though net income margin dipped to 20.07% in 2025. Analyst consensus is strongly bullish with a $239.31 price target, and recent news highlights resilient travel demand and AI integration efforts.

The outlook for BKNG is positive, driven by earnings beats and solid cash flow, but risks include geopolitical volatility and high debt levels. Upside potential exists if travel demand sustains and margins improve, yet investors face headwinds from competitive pressures and economic sensitivity.

Tripadvisor Inc Common Stock

Tripadvisor (TRIP) trades at $10.695, down 0.79% on the day, reflecting persistent pressure from recent earnings misses and competitive challenges. The stock shows a bearish technical bias with weak moving averages, though oversold RSI levels hint at potential near-term support. Fundamentally, revenue growth is modest at $1.89B in 2025, but net margins remain thin at 0.27%, and a high P/E of 127.18 signals elevated expectations relative to earnings. The pending $700M sale of TheFork provides a liquidity boost but does not fully offset core business headwinds from AI-driven travel competition.

Outlook is cautious; while the stock trades below the consensus price target of $13.29, offering theoretical upside, investor sentiment is tempered by consecutive earnings misses and market share erosion. Key risks include stiff competition from AI travel tools, macroeconomic sensitivity, and execution challenges in revitalizing growth. Analysts are predominantly neutral (62.5% Hold), suggesting limited conviction in near-term catalysts despite the stock's current discount to target.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

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About Tripadvisor Inc Common Stock

TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).

Read more on TRIP