Tripadvisor struggles with AI competition, losing global lead but still tops US market in travel experiences.

Tripadvisor, Inc. is facing challenges keeping up with rapid AI advancements in travel planning, leading to a loss of its global leadership position in the travel experiences sector. Despite this, its Viator platform remains the number one in the U.S. market. However, competition from AI tools like Copilot and ChatGPT has reduced user engagement on Tripadvisor's core site. Viator is still a bright spot for the company but needs to grow faster to match the online experiences industry's 13% growth rate.