Booking Holdings Inc vs L3Harris Technologies Inc — how do they compare? Booking Holdings Inc trades at $182.48 (market cap $135.49B), while L3Harris Technologies Inc trades at $286.34 (market cap $54.03B). The key difference: Booking Holdings Inc is far larger — about 2.5× L3Harris Technologies Inc's market cap, and L3Harris Technologies Inc pays the higher dividend (1.72%). Which is the better fit depends on your goals.
| BKNG | LHX | |
|---|---|---|
Market Cap | $135.49B | $54.03B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $231.02 | $378.48 |
52-Week Low | $154.13 | $261.17 |
Enterprise Value | $138.41B | $64.79B |
Dividend Yield | 0.92% | 1.72% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
LHX trades at $288.69, down 0.72% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported Q1 2026 EPS of $2.72, beating estimates of $2.53, continuing a trend of earnings beats. Revenue grew to $21.87 billion in 2025, with net income margin improving to 7.34%. Recent contract wins include a U.S. Space Force satellite deal and U.S. Army communications orders, supporting growth prospects.
The outlook remains positive with a consensus price target of $367.50, implying 27% upside, and 75% of analysts rate it a Buy. Risks include execution on record $40.7 billion backlog, debt levels, and defense budget volatility. The stock offers dividend income with a $1.25 quarterly payout, balancing growth and income appeal for investors.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →L3Harris Technologies was created in 2019 from the merger of L3 Technologies and Harris, two defense contractors that provide products for the command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) market. The firm also has smaller operations serving the civil government, particularly the Federal Aviation Administration's communication infrastructure, and produces various avionics for defense and commercial aviation.
Read more on LHX →