Booking Holdings Inc vs e l f Beauty Inc — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while e l f Beauty Inc trades at $94.65 (market cap $5.61B). The key difference: Booking Holdings Inc is far larger — about 28.5× e l f Beauty Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| BKNG | ELF | |
|---|---|---|
Market Cap | $159.95B | $5.61B |
Sector | Consumer Cyclical | Technology |
52-Week High | $228.83 | $146.67 |
52-Week Low | $154.13 | $49.57 |
Enterprise Value | $163.43B | $6.19B |
Dividend Yield | 0.79% | — |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →