Brown-Forman Corporation Class B vs Prudential Financial Inc — how do they compare? Brown-Forman Corporation Class B trades at $29.9, while Prudential Financial Inc trades at $122.19 (market cap $42.20B). The key difference: Prudential Financial Inc pays a 4.58% dividend while Brown-Forman Corporation Class B pays none, and Prudential Financial Inc is trading nearer its 52-week high, Brown-Forman Corporation Class B nearer its low. Which is the better fit depends on your goals.
| BF.B | PRU | |
|---|---|---|
Sector | Consumer Staples | Financials |
52-Week High | $31.26 | $123.93 |
52-Week Low | $22.80 | $92.00 |
Market Cap | — | $42.20B |
Enterprise Value | — | $70.98B |
Dividend Yield | — | 4.58% |
Trailing returns across standard periods
Latest headlines on both assets
Brown-Forman is the largest U.S.-domiciled producer of distilled spirits. The firm reports only a single operating segment, and whiskey represents its primary business driver, generating roughly three-quarters of sales, undergirded by the Jack Daniel's brand as well as bourbons such as Woodford Reserve and Old Forrester. Notable nonwhiskey offerings include tequilas such as el Jimador and Herradura. The firm operates globally, with products sold in more than 170 countries, and adapts its route-to-consumer model depending on regulation as well as the prevailing competitive dynamics in a given market. For example, it sells through distributors in the U.S. but operates its own logistics apparatus in many other countries. The company remains under the control of the Brown family.
Read more on BF.B →Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →