BlackBerry Limited vs Salesforce Inc — how do they compare? BlackBerry Limited trades at $9 (market cap $5.18B), while Salesforce Inc trades at $197.3 (market cap $161.76B). The key difference: Salesforce Inc is far larger — about 31.2× BlackBerry Limited's market cap, and Salesforce Inc pays a 0.89% dividend while BlackBerry Limited pays none. Which is the better fit depends on your goals.
| BB | CRM | |
|---|---|---|
Market Cap | $5.18B | $161.76B |
Sector | Technology | Technology |
52-Week High | $12.81 | $266.23 |
52-Week Low | $3.15 | $150.12 |
Enterprise Value | $5.05B | $191.81B |
Dividend Yield | — | 0.89% |
Signals from Pluang's Aura AI — not financial advice
BlackBerry (BB) trades at $8.98, up 2.28% today, with a bullish technical signal from moving averages but mixed oscillators. Recent earnings beats and a positive 2026 net income forecast of $60M signal a turnaround, though 2025 saw a net loss of $79M. The stock's valuation remains elevated with a P/E of 89.8 and P/S of 9.22. News highlights growth in QNX and secure communications, with the stock gaining 125% year-to-date as of August 2026, though it has pulled back 35% from its peak.
The outlook hinges on execution of growth in QNX and secure communications, with FY2027 guidance suggesting 11% revenue growth and 20% adjusted EBITDA margin expansion. Risks include premium valuation, cyclical industry exposure, and reliance on long-dated QNX royalties. Analyst consensus is cautious with 85.7% hold ratings, but a $10.50 price target implies potential upside if operational improvements materialize.
Salesforce (CRM) trades at $197.51, up 2.47% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $3.88 exceeding expectations of $3.13. Revenue growth accelerated to $37.90 billion in 2025, while net income margin improved to 16.35%. Analyst consensus remains strongly bullish with a $230.61 price target.
Outlook: Salesforce demonstrates robust fundamentals with high profitability and consistent earnings outperformance, supported by AI monetization growth. Risks include competitive pressures in SaaS and macroeconomic volatility affecting tech stocks. The stock offers potential upside to analyst targets if execution continues.
Trailing returns across standard periods
Latest headlines on both assets
BlackBerry Limited provides intelligent security software solutions. The Company offers artificial intelligence and machine learning for cybersecurity, safety, and data privacy solutions, as well as endpoint security and management, encryption, and embedded systems. BlackBerry serves governments and enterprise sectors worldwide.
Read more on BB →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →