Price movement over the last 24 hours
ASE Technology Holding Co Ltd vs PepsiCo, Inc. — how do they compare? ASE Technology Holding Co Ltd trades at $41.78 (market cap $92.88B), while PepsiCo, Inc. trades at $137.69 (market cap $187.51B). The key difference: PepsiCo, Inc. is far larger — about 2× ASE Technology Holding Co Ltd's market cap, and PepsiCo, Inc. pays the higher dividend (4.31%). Which is the better fit depends on your goals.
| ASX | PEP | |
|---|---|---|
Market Cap | $92.88B | $187.51B |
Sector | Technology | Consumer Staples |
52-Week High | $45.12 | $170.44 |
52-Week Low | $9.50 | $133.81 |
Enterprise Value | $97.32B | $230.01B |
Dividend Yield | 0.98% | 4.31% |
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $42.66, down 1.36% on the day, with a bullish technical signal from moving averages and strong support at $41. The company reported revenue of $645.39B in 2025, with net income of $40.02B and a net margin of 6.95%. Recent earnings beats and a dividend announcement for H2-26 of $0.42 per share highlight operational strength. Analyst sentiment is positive, with 80% recommending Buy, driven by AI-driven packaging demand and LEAP business growth.
Outlook remains favorable due to robust earnings momentum and expanding margins in advanced packaging, though high valuation ratios (P/E of 66.95) and debt levels pose risks. The stock's proximity to its 52-week high suggests limited near-term upside without further catalysts. Key risks include execution challenges in capacity expansion and macroeconomic sensitivity.
PepsiCo (PEP) trades at $137.38, down 0.35% on the day, with technical indicators signaling a bearish trend amid neutral oscillators. The company reported revenue of $93.93B for 2025 with a net income margin of 10.78%, while recent earnings beats and a forward dividend yield near 4% provide fundamental support. News highlights include price cuts on snacks after consumer pushback and the withdrawal from a controversial music festival sponsorship.
The outlook remains cautious with Wall Street consensus leaning Hold (64% of analysts) but a price target of $159.27 suggests 16% upside. Key risks include execution of North American turnaround and margin pressure from inflation, though institutional buying activity indicates underlying confidence in the long-term strategy.
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →