Compare Amazon.com Inc (AMZN) vs Upstart Holdings Inc (UPST) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Amazon.com Inc vs Upstart Holdings Inc — how do they compare? Amazon.com Inc trades at $244.36 (market cap $2.64T), while Upstart Holdings Inc trades at $32.3 (market cap $3.13B). The key difference: Amazon.com Inc is far larger — about 843.5× Upstart Holdings Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals.
| AMZN | UPST | |
|---|---|---|
Market Cap | $2.64T | $3.13B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Financials |
52-Week High | $274.95 | $84.13 |
52-Week Low | $198.79 | $24.22 |
Enterprise Value | $2.71T | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% on the day, with a bullish technical outlook supported by moving averages and a strong fundamental backdrop. Revenue reached $716.92 billion in 2025, with net income of $77.67 billion and a 10.83% margin. Recent news highlights CEO Andy Jassy's optimistic outlook on AWS and AI investments, driving positive sentiment.
The stock presents a compelling opportunity with 88% analyst buy ratings and a $320.75 consensus target, implying significant upside. Risks include intense competition and high capital expenditures, but robust cash flow growth and AI expansion underpin long-term potential for investors seeking growth exposure.
Upstart Holdings (UPST) trades at $32.74, down 1.47% on the day, with a bullish technical signal and neutral oscillators. The company reported a return to profitability in 2025 with $53.60M net income on $1.02B revenue, though recent quarterly earnings missed expectations. Analyst consensus is mixed with a $42.00 price target, and the stock is positioned between key support at $32 and resistance at $34.
The outlook hinges on execution of AI lending growth and funding stability, with upside potential from product expansion, but risks include margin pressure, debt levels, and macroeconomic sensitivity. The stock offers a speculative growth opportunity amid improving fundamentals but requires careful risk management.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Upstart Holdings Inc
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →
