Price movement over the last 24 hours
Amazon.com Inc vs Tractor Supply Co — how do they compare? Amazon.com Inc trades at $244.5 (market cap $2.64T), while Tractor Supply Co trades at $30.56 (market cap $15.96B). The key difference: Amazon.com Inc is far larger — about 165.4× Tractor Supply Co's market cap, and Tractor Supply Co pays a 3.15% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | TSCO | |
|---|---|---|
Market Cap | $2.64T | $15.96B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $274.95 | $62.65 |
52-Week Low | $198.79 | $29.14 |
Enterprise Value | $2.71T | $22.14B |
Dividend Yield | — | 3.15% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% on the day, with a bullish technical outlook supported by moving averages and a strong fundamental backdrop. Revenue reached $716.92 billion in 2025, with net income of $77.67 billion and a 10.83% margin. Recent news highlights CEO Andy Jassy's optimistic outlook on AWS and AI investments, driving positive sentiment.
The stock presents a compelling opportunity with 88% analyst buy ratings and a $320.75 consensus target, implying significant upside. Risks include intense competition and high capital expenditures, but robust cash flow growth and AI expansion underpin long-term potential for investors seeking growth exposure.
Tractor Supply (TSCO) trades at $30.43, up 1.0% on the day, with a bearish technical signal despite neutral oscillators. The company maintains stable revenue growth to $15.52B in 2025 with consistent $1.1B net income, though profit margins show slight compression. Recent earnings show mixed results with Q2 2026 expectations at $0.85 EPS. Analyst consensus is divided with 48% buy ratings and a $42.15 price target, representing 38% upside potential from current levels.
TSCO presents a compelling valuation case with P/E of 14.99 below industry averages, supported by strong ROE of 45.5% and dividend payments. Key risks include recent earnings misses, competitive retail pressures, and consumer spending sensitivity. The stock's current technical weakness near support at $29 creates potential entry opportunity for value-oriented investors seeking rural retail exposure.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →