Price movement over the last 24 hours
Affirm Holdings Inc vs PepsiCo, Inc. — how do they compare? Affirm Holdings Inc trades at $81.15 (market cap $28.00B), while PepsiCo, Inc. trades at $143.2 (market cap $198.15B). The key difference: PepsiCo, Inc. is far larger — about 7.1× Affirm Holdings Inc's market cap, and PepsiCo, Inc. pays a 4.08% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | PEP | |
|---|---|---|
Market Cap | $28.00B | $198.15B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $170.44 |
52-Week Low | $42.53 | $133.81 |
Enterprise Value | $34.61B | $240.05B |
Dividend Yield | — | 4.08% |
Signals from Pluang's Aura AI — not financial advice
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PepsiCo (PEP) trades at $142.50, down 0.55% on the day, with a bullish technical signal despite bearish moving averages. The company maintains strong profitability with 54.1% gross margins and 43.9% ROE, though Q1 2026 earnings beat expectations with $1.61 EPS versus $1.54 expected. Recent news highlights price adjustments for snacks after consumer pushback on premium pricing, while institutional investors continue accumulating shares.
PEP offers steady growth potential with analyst consensus target of $161.73 (13.5% upside), supported by consistent dividend payments and North American business recovery. Key risks include pricing sensitivity in snack categories and competitive pressure in beverage markets. The stock remains favored by institutional investors with 34% buy ratings despite recent price volatility.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
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