Affirm Holdings Inc vs PepsiCo, Inc. — how do they compare? Affirm Holdings Inc trades at $77.35 (market cap $25.69B), while PepsiCo, Inc. trades at $138.19 (market cap $188.91B). The key difference: PepsiCo, Inc. is far larger — about 7.4× Affirm Holdings Inc's market cap, and PepsiCo, Inc. pays a 4.28% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | PEP | |
|---|---|---|
Market Cap | $25.69B | $188.91B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $170.44 |
52-Week Low | $42.53 | $134.95 |
Enterprise Value | $32.30B | $231.41B |
Dividend Yield | — | 4.28% |
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PepsiCo (PEP) trades at $137.69, down 0.95% on the day, with a bearish technical signal despite recent earnings beats. The company maintains strong profitability with 10.78% net margin and 51.59% ROE, though Q3 2026 earnings are pending. Recent news highlights price adjustments on snack products and sponsorship changes, while analysts maintain a consensus Buy rating with $158.79 price target.
PEP offers steady dividend income and operational stability, but faces near-term pressure from consumer resistance to price hikes and competitive threats. The stock trades below consensus target with mixed technical indicators, presenting potential value for long-term investors willing to navigate current volatility and margin pressures.
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Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
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