Price movement over the last 24 hours
ADT Inc vs Salesforce Inc — how do they compare? ADT Inc trades at $6.73 (market cap $5.07B), while Salesforce Inc trades at $166.53 (market cap $138.84B). The key difference: Salesforce Inc is far larger — about 27.4× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | CRM | |
|---|---|---|
Market Cap | $5.07B | $138.84B |
Sector | Industrials | Technology |
52-Week High | $8.85 | $273.65 |
52-Week Low | $6.30 | $150.12 |
Enterprise Value | $12.62B | $168.88B |
Dividend Yield | 3.18% | 1.04% |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Salesforce (CRM) trades at $166.00, up 0.21% on the day, with a bullish technical signal despite mixed moving averages and oscillators. The company shows strong fundamentals with a P/E of 19.64, revenue of $37.90 billion for 2025, and net income of $6.20 billion, supported by consistent earnings beats. Recent news highlights AI momentum and a significant year-to-date decline, with analyst consensus remaining strongly positive.
Outlook is favorable due to robust profitability, AI integration, and a consensus price target of $235.20, implying over 40% upside. Risks include market volatility, competitive pressures in SaaS, and macroeconomic headwinds affecting tech stocks, but strong cash flow and institutional support provide a solid foundation for growth.
Trailing returns across standard periods
Latest headlines on both assets
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →