Price movement over the last 24 hours
Automatic Data Processing Inc vs Salesforce Inc — how do they compare? Automatic Data Processing Inc trades at $241.96 (market cap $98.17B), while Salesforce Inc trades at $165.8 (market cap $138.84B). The key difference: Salesforce Inc is the larger of the two by market cap, and Automatic Data Processing Inc pays the higher dividend (2.77%). Which is the better fit depends on your goals.
| ADP | CRM | |
|---|---|---|
Market Cap | $98.17B | $138.84B |
Sector | Industrials | Technology |
52-Week High | $310.94 | $273.65 |
52-Week Low | $188.79 | $150.12 |
Enterprise Value | $99.24B | $168.88B |
Dividend Yield | 2.77% | 1.04% |
Signals from Pluang's Aura AI — not financial advice
ADP trades at $245.60, up 1.37% on the day, near its 52-week high. The stock shows bullish technical signals with consistent earnings beats in recent quarters. Revenue grew to $20.56 billion in 2025, with a net income margin of 20.12%. Analyst sentiment is mixed, with a consensus hold rating but a technical outlook suggesting strength. The company maintains strong profitability metrics and recently announced a dividend payment.
Outlook remains stable with projected revenue growth to $21.6 billion in 2026. Risks include competitive pressures and economic sensitivity. Opportunities lie in AI integration and margin expansion. The stock offers value through dividends and steady performance, though valuation multiples are elevated relative to historical averages.
Salesforce (CRM) trades at $166.38, showing modest daily gains of 0.44% amid a challenging year-to-date decline of approximately 35%. The stock exhibits a mixed technical picture with bullish overall signals but bearish moving averages, while fundamentally, the company demonstrates strong profitability with a 77.64% gross margin and consistent earnings beats. Recent news highlights significant AI momentum with Agentforce and Data 360 ARR reaching $2.9 billion, though software sector sentiment remains pressured by AI disruption concerns.
The investment outlook balances robust fundamentals against near-term headwinds. Strong revenue growth to $37.9 billion, expanding net income margins to 18.73%, and a discounted valuation with a P/E of 19.64 present opportunity. However, risks include intense AI competition, sector-wide software sell-offs, and technical resistance near $170. Analyst consensus remains bullish with a $235.20 price target, suggesting significant upside if execution continues.
Trailing returns across standard periods
Latest headlines on both assets
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →