Compare Apple Inc (AAPL) vs Philip Morris International Inc. (PM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Apple Inc vs Philip Morris International Inc. — how do they compare? Apple Inc trades at $304.94 (market cap $4.50T), while Philip Morris International Inc. trades at $186.35 (market cap $289.90B). The key difference: Apple Inc is far larger — about 15.5× Philip Morris International Inc.'s market cap, and Philip Morris International Inc. pays the higher dividend (3.16%). Which is the better fit depends on your goals.
| AAPL | PM | |
|---|---|---|
Market Cap | $4.50T | $289.90B |
Volume | 100,358,844 | — |
Sector | Technology | Consumer Staples |
52-Week High | $340.08 | $200.17 |
52-Week Low | $224.90 | $144.33 |
Enterprise Value | $4.52T | $333.02B |
Dividend Yield | 0.35% | 3.16% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $304.91, down 2.69% on the day, amid bearish technical signals but strong fundamentals. The stock shows robust profitability with a 27.62% net margin and has beaten EPS estimates in recent quarters. Analyst consensus is bullish with a $337.63 price target, though recent news highlights union tensions and potential Q3 earnings pressure from weaker iPhone sales.
Outlook remains positive due to solid cash flow and AI growth potential, but risks include retail challenges, regulatory scrutiny, and high valuation multiples. Institutional activity is mixed, with some trimming positions ahead of earnings.
Philip Morris International (PM) trades at $186.22, down 1.77% with mixed technical signals. The company reported strong Q1 and Q2 2026 earnings beats but faces margin pressure from rising costs. Revenue grew to $40.65B in 2025 with a robust 25.56% net income margin. Analyst consensus remains bullish with a $211.17 price target, though recent news highlights challenges including a $500M impairment charge and increased illicit cigarette trade in Europe.
PM offers solid fundamentals with high profitability and dividend yield, but near-term headwinds from cost inflation and regulatory risks warrant caution. The stock's valuation at 25.54x P/E is reasonable given earnings growth potential, making it attractive for long-term investors despite current volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Apple Inc
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →About Philip Morris International Inc.
Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
Read more on PM →
