Compare Apple Inc (AAPL) vs Strategy Inc. (MSTR) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Apple Inc vs Strategy Inc. — how do they compare? Apple Inc trades at $305.06 (market cap $4.50T), while Strategy Inc. trades at $96.43 (market cap $38.33B). The key difference: Apple Inc is far larger — about 117.4× Strategy Inc.'s market cap, and Apple Inc pays a 0.35% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.
| AAPL | MSTR | |
|---|---|---|
Market Cap | $4.50T | $38.33B |
Volume | 100,358,844 | — |
Sector | Technology | Technology |
52-Week High | $340.08 | $400.25 |
52-Week Low | $224.90 | $82.31 |
Enterprise Value | $4.52T | $57.09B |
Dividend Yield | 0.35% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $304.91, down 2.69% over 24 hours, with a bearish technical signal. The stock shows strong fundamentals, including a 27.62% net income margin and consistent earnings beats. Recent news highlights Apple's leadership in smartphone shipments and AI potential through its 2.5 billion active devices, though it faces challenges like store closures and union disputes.
Outlook remains positive with a consensus price target of $337.63, but risks include competitive pressures, regulatory scrutiny from EU fines, and reliance on iPhone sales. Institutional sentiment is bullish, with 63.64% of analysts rating it Buy, supporting potential upside if earnings momentum continues.
MSTR trades at $100.01, up 3.26% today, with a bullish technical signal despite recent earnings misses. The company reported Q2 2026 EPS of -$24.45 versus -$2.19 expected, continuing a trend of negative profitability. Analyst consensus remains positive with a $210 price target, though fundamentals show significant challenges including a negative net income margin of -6,102.96% and substantial Bitcoin-related investment outflows.
The outlook is mixed: strong analyst support suggests upside potential, but fundamental weaknesses and persistent earnings misses pose substantial risks. Investment opportunity exists if the company can leverage its cash position for growth, while risks include continued operational losses and dependence on Bitcoin market performance.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Apple Inc
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →About Strategy Inc.
MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
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