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Compare Apple Inc (AAPL) vs Strategy Inc. (MSTR) Price & Performance

Apple Inc
Strategy Inc.

Price performance

Price movement over the last 24 hours

Key statistics

Apple Inc vs Strategy Inc. — how do they compare? Apple Inc trades at $311.45 (market cap $4.56T), while Strategy Inc. trades at $94.09 (market cap $34.83B). The key difference: Apple Inc is far larger — about 130.9× Strategy Inc.'s market cap, and Apple Inc pays a 0.35% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.

AAPLMSTR
Market Cap
$4.56T$34.83B
Volume
100,358,844
Sector
TechnologyTechnology
52-Week High
$315.20$455.90
52-Week Low
$202.38$82.31
Enterprise Value
$4.58T$49.87B
Dividend Yield
0.35%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

Apple (AAPL) trades at $310.09, down 0.82% on the day, with a bullish technical signal from moving averages and strong institutional support. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $2.01 exceeding the $1.95 estimate. Revenue for 2025 reached $416.16 billion, driving a net income margin of 26.91%. Analysts maintain a consensus buy rating with a $329.62 price target, citing Apple's massive device base as an AI opportunity.

The outlook remains positive given earnings momentum and a $0.27 dividend, but risks include potential Q2 2026 earnings miss concerns and union disputes. Valuation multiples like P/E of 37.61 suggest premium pricing, requiring sustained growth to justify upside. Institutional holdings show mixed activity, with some trimming positions amid high RSI levels indicating overbought conditions near-term.

Strategy Inc.

MSTR stock trades at $97.36, down 3.38% on the day, with a bearish technical signal. The company reported a net loss of $3.85 billion in 2025, with a negative net income margin of -806.35%. Recent news highlights a strategic shift, including a $216 million Bitcoin sale to support preferred stock obligations, marking a departure from its previous 'never sell' stance. Analyst consensus remains largely positive with a $253 price target, but fundamental metrics show significant strain from persistent losses.

The outlook is clouded by deep profitability challenges and high volatility linked to digital asset holdings. Investment opportunity hinges on successful execution of the new capital management framework, but risks include further Bitcoin price declines and inability to achieve sustainable earnings. The stock's trajectory will depend heavily on balancing treasury management with core business performance.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

Read more on AAPL

About Strategy Inc.

MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web

Read more on MSTR