Compare Apple Inc (AAPL) vs Morgan Stanley (MS) Price & Performance

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Price performance (Past 24H)

Key statistics

Apple Inc vs Morgan Stanley — how do they compare? Apple Inc trades at $305.07 (market cap $4.50T), while Morgan Stanley trades at $215.29 (market cap $338.50B). The key difference: Apple Inc is far larger — about 13.3× Morgan Stanley's market cap, and Morgan Stanley pays the higher dividend (2.14%). Which is the better fit depends on your goals.

	AAPL	MS
Market Cap	$4.50T	$338.50B
Volume	100,358,844	—
Sector	Technology	Financials
52-Week High	$340.08	$228.42
52-Week Low	$224.90	$143.88
Enterprise Value	$4.52T	—
Dividend Yield	0.35%	2.14%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

AAPL trades at $304.91, down 2.69% over 24 hours, with a bearish technical signal. The stock shows strong fundamentals, including a 27.62% net income margin and consistent earnings beats. Recent news highlights Apple's leadership in smartphone shipments and AI potential through its 2.5 billion active devices, though it faces challenges like store closures and union disputes.

Outlook remains positive with a consensus price target of $337.63, but risks include competitive pressures, regulatory scrutiny from EU fines, and reliance on iPhone sales. Institutional sentiment is bullish, with 63.64% of analysts rating it Buy, supporting potential upside if earnings momentum continues.

Morgan Stanley

Morgan Stanley (MS) trades at $216.26, up 1.18% with a bullish technical outlook and strong earnings beats in recent quarters. Revenue grew to $66.0B in 2025, with net income margin expanding to 25.56%. The stock is supported by analyst consensus price target of $239.58 and recent news of leading Anthropic's IPO, indicating robust business momentum.

Outlook remains positive given earnings growth and institutional support, but risks include volatile cash flows and high debt levels. The stock offers upside to consensus targets, though investors should monitor interest expense impacts and market volatility.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

AAPL

Jefferies downgrades Apple citing costs and iPhone delays, but strong earnings and growth challenge the call.24/7 Wall Street · 5 hours agoBullish Fidelity Dividend ETF's payout is safe but not ideal for steady income due to variable quarterly dividends.24/7 Wall Street · 8 hours agoNeutral iPhone memory costs surge, pushing prices higher and squeezing margins through 202724/7 Wall Street · 9 hours agoNeutral View details →

Morgan Stanley predicts SpaceX stock could double to $300 amid Cursor acquisition optimism.Finbold · 12 hours agoBullish Top 3 brokers offer up to $3,000 bonus for new accounts in August 2026Fool - Investing News · 4 days agoBullish View details →

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

About Morgan Stanley

Morgan Stanley is a global investment bank whose history, through its legacy firms, can be traced back to 1924. The company has institutional securities, wealth management, and investment management segments. The company had about $5 trillion of client assets as well as over 70,000 employees at the end of 2021. Approximately 50% of the company's net revenue is from its institutional securities business, with the remainder coming from wealth and investment management. The company derives about 30% of its total revenue outside the Americas.