Apple Inc vs Deckers Outdoor Corp — how do they compare? Apple Inc trades at $306.41 (market cap $4.50T), while Deckers Outdoor Corp trades at $93.7 (market cap $13.27B). The key difference: Apple Inc is far larger — about 339.1× Deckers Outdoor Corp's market cap, and Apple Inc pays a 0.35% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| AAPL | DECK | |
|---|---|---|
Market Cap | $4.50T | $13.27B |
Volume | 100,358,844 | — |
Sector | Technology | Consumer Cyclical |
52-Week High | $340.08 | $123.91 |
52-Week Low | $224.90 | $79.54 |
Enterprise Value | $4.52T | $12.14B |
Dividend Yield | 0.35% | — |
Signals from Pluang's Aura AI — not financial advice
Apple's stock trades at $306.2, down 2.28% for the day, with a bearish technical signal and key support at $306. Fundamentally, the company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $2.02 exceeding the $1.89 estimate, and revenue growth to $416.16 billion in 2025. Recent news highlights institutional buying and AI potential through a partnership with Alphabet's Gemini.
The outlook remains positive with a consensus price target of $337.63, implying upside, supported by robust profitability and cash flow. Risks include weaker iPhone sales forecasts, union disputes, and high valuation multiples. Analyst sentiment is bullish with 63.64% buy ratings, but investors should monitor execution amid competitive and regulatory pressures.
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
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