Apple Inc vs Costco Wholesale Corporation — how do they compare? Apple Inc trades at $307.48 (market cap $4.50T), while Costco Wholesale Corporation trades at $942.51 (market cap $422.52B). The key difference: Apple Inc is far larger — about 10.7× Costco Wholesale Corporation's market cap, and Costco Wholesale Corporation pays the higher dividend (0.62%). Which is the better fit depends on your goals.
| AAPL | COST | |
|---|---|---|
Market Cap | $4.50T | $422.52B |
Volume | 100,358,844 | — |
Sector | Technology | Consumer Staples |
52-Week High | $340.08 | $1.09K |
52-Week Low | $224.90 | $849.63 |
Enterprise Value | $4.52T | $410.66B |
Dividend Yield | 0.35% | 0.62% |
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $307.79, down 1.77% on the day, with a bullish technical signal and strong fundamentals. Recent earnings beats and revenue growth to $416.16B in 2025 support its market leadership. Analyst consensus is a buy with a $337.63 price target, though news highlights union tensions and AI strategy shifts.
Outlook remains positive driven by AI opportunities and cash flow strength, but risks include competitive pressures and regulatory scrutiny. The stock offers growth potential with solid profitability, yet investors should weigh near-term headwinds like softer iPhone sales against long-term innovation bets.
Costco Wholesale Corporation (COST) trades at $948.70, up 0.09% on the day, with a bearish technical signal but strong fundamentals. The company reported revenue of $275.24B in 2025, with net income of $8.10B, and has consistently beaten earnings expectations in recent quarters. Analyst consensus is strongly bullish with a $1,120 price target, supported by robust membership fee growth and expanding margins.
The outlook remains positive given steady revenue growth and high analyst buy ratings, though risks include elevated valuation multiples and competitive pressures. The stock's current price near key support at $940 presents a potential entry point for long-term investors focused on the company's resilient business model and expansion potential.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →