Apple Inc vs Franklin Resources, Inc. — how do they compare? Apple Inc trades at $305 (market cap $4.50T), while Franklin Resources, Inc. trades at $33.37 (market cap $17.03B). The key difference: Apple Inc is far larger — about 264.2× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.94%). Which is the better fit depends on your goals.
| AAPL | BEN | |
|---|---|---|
Market Cap | $4.50T | $17.03B |
Volume | 100,358,844 | — |
Sector | Technology | Financials |
52-Week High | $340.08 | $35.77 |
52-Week Low | $224.90 | $21.18 |
Enterprise Value | $4.52T | $29.98B |
Dividend Yield | 0.35% | 3.94% |
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $304.91, down 2.69% on the day, amid bearish technical signals but strong fundamentals. The stock shows robust profitability with a 27.62% net margin and has beaten EPS estimates in recent quarters. Analyst consensus is bullish with a $337.63 price target, though recent news highlights union tensions and potential Q3 earnings pressure from weaker iPhone sales.
Outlook remains positive due to solid cash flow and AI growth potential, but risks include retail challenges, regulatory scrutiny, and high valuation multiples. Institutional activity is mixed, with some trimming positions ahead of earnings.
Franklin Resources (BEN) trades at $33.77, down 0.68% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $36.50. The company reported record AUM of $1.80 trillion as of July 31, 2026 (Business Wire, 2026-08-05), and has beaten EPS estimates for the last three quarters, with Q3 2026 results showing strong net inflows and margin expansion. Revenue for 2025 was $8.77 billion, with net income of $524.90 million.
The outlook is positive, driven by earnings beats, AUM growth, and diversification into private markets, but risks include inconsistent cash flow trends and competitive pressures. Analyst sentiment is mixed, with 59% hold ratings, indicating cautious optimism amid execution risks.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →