Compare Apple Inc (AAPL) vs Amazon.com Inc (AMZN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Apple Inc vs Amazon.com Inc — how do they compare? Apple Inc trades at $304.63 (market cap $4.45T), while Amazon.com Inc trades at $273.28 (market cap $2.94T). The key difference: Apple Inc is the larger of the two by market cap, and Apple Inc pays a 0.35% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AAPL | AMZN | |
|---|---|---|
Market Cap | $4.45T | $2.94T |
Volume | 100,358,844 | 3,931,282 |
Sector | Technology | Consumer Cyclical |
52-Week High | $340.08 | $284.02 |
52-Week Low | $224.90 | $198.79 |
Enterprise Value | $4.47T | $3.04T |
Dividend Yield | 0.35% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $308.26, down 1.62% on the day, with a bearish technical signal and support near $306. The company reported strong earnings beats in recent quarters, with Q3 2026 EPS expected at $1.98. Revenue grew to $416.16B in 2025, and net income margin improved to 27.62%. Recent news highlights AI potential through a partnership with Alphabet's Gemini, but store closures and union disputes pose headwinds.
Outlook remains positive with a consensus price target of $337.63, implying 9.5% upside, supported by robust cash flow and a 63.6% buy rating from analysts. Risks include weaker iPhone sales, regulatory fines, and competitive pressures in AI. The stock offers growth potential but requires monitoring of execution risks and macroeconomic trends.
Amazon (AMZN) trades at $278.09, up 1.32% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $638B in 2024 to $716.9B in 2025 and net income surging to $77.7B. Recent earnings show beats in Q1 and Q2 2026, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target.
Amazon's outlook remains favorable with accelerating AI investments and AWS growth driving future cash flows. Key risks include aggressive capital expenditure plans ($216.8B investing outflow projected for 2026) and intensifying competition in e-commerce and cloud services. The stock presents growth potential but requires monitoring of execution on massive infrastructure investments.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Apple Inc
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →
