Apple Inc vs Affirm Holdings Inc — how do they compare? Apple Inc trades at $304.75 (market cap $4.45T), while Affirm Holdings Inc trades at $77.35 (market cap $25.69B). The key difference: Apple Inc is far larger — about 173.2× Affirm Holdings Inc's market cap, and Apple Inc pays a 0.35% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AAPL | AFRM | |
|---|---|---|
Market Cap | $4.45T | $25.69B |
Volume | 100,358,844 | — |
Sector | Technology | Financials |
52-Week High | $340.08 | $92.18 |
52-Week Low | $224.90 | $42.53 |
Enterprise Value | $4.47T | $32.30B |
Dividend Yield | 0.35% | — |
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $308.26, down 1.62% on the day, with a bearish technical signal and support near $306. The company reported strong earnings beats in recent quarters, with Q3 2026 EPS expected at $1.98. Revenue grew to $416.16B in 2025, and net income margin improved to 27.62%. Recent news highlights AI potential through a partnership with Alphabet's Gemini, but store closures and union disputes pose headwinds.
Outlook remains positive with a consensus price target of $337.63, implying 9.5% upside, supported by robust cash flow and a 63.6% buy rating from analysts. Risks include weaker iPhone sales, regulatory fines, and competitive pressures in AI. The stock offers growth potential but requires monitoring of execution risks and macroeconomic trends.
No Aura AI signal available yet.
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Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →