Zillow launches Zillow Pro to help agents collaborate with buyers and sellers using AI insights.

Zillow has introduced Zillow Pro, a premium membership for real estate agents that enables them to invite buyers and sellers to collaborate on the platform. This service provides agents with real-time insights into what clients are browsing and searching, allowing for more personalized and timely guidance. Features include My Agent, which integrates agents into the buyer's Zillow experience, and "Likely to List," an AI-powered tool that identifies properties likely to be listed soon. This helps agents reconnect with past clients and enhance their business while offering consumers a more responsive and personalized home search experience.