Yield Guild Games shuts YGG Play, cuts 35 jobs, shifts focus to AI data from gameplay

Yield Guild Games is closing its game publishing division YGG Play by August 1, resulting in 35 job cuts due to unsustainable commercial conditions. YGG Play, launched in 2025, targeted casual web3 gamers but struggled financially amid a tough macroeconomic environment. The company will disable purchases on July 9 and continue some third-party games independently. YGG is pivoting to focus on community-driven play-to-earn projects and generating AI training data from gameplay, offering affected employees transition support.