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XRP price holds at $1.10 amid ETF outflows and community backlash over jersey sponsorship.

Market News
10 Jul 2026
Benzinga
View Source
Neutral
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XRP remains steady around $1.10 despite a $7.29 million net outflow from ETFs, threatening a nine-week inflow streak. The streak, which brought $1.48 billion in cumulative inflows, may end soon, signaling a shift in investor sentiment. Meanwhile, Ripple's sponsorship deal with the University of Kansas, featuring XRP patches on jerseys, has sparked frustration among holders questioning its value. Technically, XRP is attempting a crucial breakout, supported by bullish RSI divergence, but faces resistance from multiple moving averages, with a daily close above $1.11 needed to confirm strength.

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