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XRP gains exposure as Kansas Jayhawks feature its branding in football season opener win

Market News
08 Sep 2026
Crypto news
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Bullish
XRP gains exposure as Kansas Jayhawks feature its branding in football season opener win

The Kansas Jayhawks football team showcased XRP branding during their 51-6 season-opening victory over Long Island University, marking one of the first major football appearances for the cryptocurrency since Kansas Athletics signed a multi-year sponsorship with Ripple. The partnership includes XRP patches on uniforms across all university athletic teams and financial and technology education programs for students. Ripple also expanded its college sports presence with a similar deal at Florida Athletics, featuring XRP branding at Ben Hill Griffin Stadium. These deals increase XRP's visibility beyond traditional crypto markets into mainstream college sports audiences.

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