Wix is rated a Buy despite concerns about AI disruption because it is successfully adapting and expanding with AI-driven products like Base44 and Wix Studio. Base44, an AI-powered vibe-coding tool, achieved $100 million annual recurring revenue within a year and is projected to reach 60% gross margins by mid-2026. Wix's strategy leverages customer loyalty and broadening services to maintain steady revenue growth and strong cash flow. The stock valuation suggests nearly 95% upside by 2028, based on a conservative 12x EV/FCF multiple and a $146 price target, indicating a significant margin of safety for investors.
Wix's market context is provided as of Oct 11, 2026 18:31 WIB. For readers following the Technology sector, here is Pluang's market snapshot: out of 150 priced US Technology stocks tradable on Pluang, 104 rose and 46 fell today. Notable movers include SNOW at USD 368.89 with a 7.42% increase, DDOG at USD 293.26 with a 7.11% increase and strong buy order activity of 87%, and VNET at USD 5.53 with a 6.96% increase. The most notable figure is SNOW's 7.42% price rise.
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