Wendy's hosts World Redhead Day look-alike contest with free burgers for a year prize

Wendy's is celebrating World Redhead Day on May 26, 2026, by hosting a look-alike contest in New York City where fans dress as the brand's iconic redheaded logo. Participants compete in three rounds including costume display, social media post reading, and a commercial performance, with the grand prize being free Dave's Single hamburgers for a year. The event highlights Wendy's unique brand identity tied to its redheaded mascot and aims to engage fans with live music, giveaways, and photo opportunities. This celebration underscores Wendy's commitment to standing out and connecting with its community in a fun, memorable way.