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Apple stock downgraded to 'Underperform' with 14% downside risk amid iPhone production issues and rising costs.

Analyst Insights
10 Aug 2026
Finbold
View Source
Bearish
Apple stock downgraded to 'Underperform' with 14% downside risk amid iPhone production issues and rising costs.

Jefferies downgraded Apple stock to 'Underperform' and cut its 12-month price target to $263.66, citing the cancellation of Apple's planned all-glass iPhone for 2027 due to production yield problems and rising memory costs. The analyst forecasts a potential 14.15% drop from current levels. Apple is seeking approval to use Chinese memory chips to mitigate supply issues, but the AI-driven memory shortage continues to pressure production costs. Despite this, Wall Street analysts maintain an average 12-month price target of $334.43, reflecting an expected 8.9% gain if supply challenges ease.

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