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Apple stock downgraded to 'Underperform' with 14% downside risk amid iPhone production issues and rising costs.

Analyst Insights
10 Aug 2026
Finbold
View Source
Bearish
pluang ai news

Jefferies downgraded Apple stock to 'Underperform' and cut its 12-month price target to $263.66, citing the cancellation of Apple's planned all-glass iPhone for 2027 due to production yield problems and rising memory costs. The analyst forecasts a potential 14.15% drop from current levels. Apple is seeking approval to use Chinese memory chips to mitigate supply issues, but the AI-driven memory shortage continues to pressure production costs. Despite this, Wall Street analysts maintain an average 12-month price target of $334.43, reflecting an expected 8.9% gain if supply challenges ease.

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