Netflix stock has dropped over 20% year-to-date in 2026 despite a strong rally earlier in the year. Analysts, including HSBC's Mohammed Khallouf, have downgraded Netflix from 'Buy' to 'Hold' and lowered price targets, citing loss of market share to YouTube, which is expanding its presence in living rooms. While some analysts remain optimistic with higher price targets, the overall sentiment is cautious due to competitive pressures and uncertain near-term recovery. Netflix is currently trading around $72, below many analyst forecasts for the next 12 months.
Netflix shares trade at USD 72.47 on Pluang as of Sep 23, 2026 19:12 WIB, showing a slight 0.43% gain in the last day. Despite the recent analyst downgrades, the stock remains closer to its 52-week low of USD 67.60 than its high of USD 124.13. Meanwhile, Alphabet (GOOGL), a competitor in the media sector, is priced at USD 350.45 with a minor 0.20% decline on the same day, reflecting steady investor interest.
HSBC and Wells Fargo have downgraded Netflix stock due to declining subscriber engagement and an 8% drop in viewership time. Despite a recent 2.19% stock gain, Netflix shares have fallen over 40% in the past year amid strong competition and weaker or...
Bill Ackman’s Pershing Square has disclosed a $1 billion investment in Netflix, marking a return after a $400 million loss in 2022 when he exited the stock within three months. Netflix has since strengthened its market position, surpassing 325 millio...
Netflix shares have fallen over 20% this year but continue to show strong fundamentals with 13.37% revenue growth in Q2 2026 and a $25 billion buyback program. While one major bank sets a bearish price target near $57, 24/7 Wall St. projects a bullis...
Netflix currently holds $27 billion in cash and resources earmarked for buying back its own stock, which represents roughly 8% of the company's total shares. This significant buyback capacity indicates Netflix's confidence in its valuation and a stra...
