Upwork launches Upwork Now for instant hiring of freelancers within minutes.

Upwork has introduced Upwork Now, a public beta feature allowing clients to hire freelancers instantly, often within 30 minutes or less. This on-demand hiring tool integrates with AI platforms, enabling users to find and start work with experts without leaving their AI environment. The service addresses the growing demand for rapid hiring, with 57% of clients preferring to hire within a day. Freelancers can signal availability to start immediately, enhancing flexibility and speed in project execution.

Upwork Inc's stock price rose sharply by 7.70% to USD 9.86 as of Nov 03, 2026 03:11 WIB on Pluang, reflecting notable market interest in the company. The platform shows a market cap of $1.15 billion and a high trading volume of 2,019,026 shares, even as 90% of order activity is selling. This surge in share price coincides with Upwork's launch of Upwork Now, a feature aimed at speeding up client hiring processes.