United Parks & Resorts (PRKS) is still recommended as a Buy despite recent underperformance against the S&P 500. The company faces declining attendance and revenue pressures, but management's cost-cutting efforts and technology investments are expected to save $50 million annually. Rising per capita spending in parks helps offset admission declines, while new initiatives in hotels, sponsorships, and real estate provide additional growth opportunities. PRKS trades at attractive valuations with lower debt than peers and has significant EBITDA potential if attendance recovers to historical levels.
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