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UBS maintains 'sell' on WPP despite 25% share surge, citing ongoing risks in turnaround execution.

Market News
07 Aug 2026
Proactive Investors
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Neutral
UBS maintains 'sell' on WPP despite 25% share surge, citing ongoing risks in turnaround execution.

UBS has kept its 'sell' rating on advertising giant WPP despite a 25% jump in shares following strong interim results. The bank raised its target price but still values the stock below current levels, highlighting risks in the company's strategic plan execution. While second-quarter organic growth improved and some client sectors returned to growth, UBS notes margin pressures and cautious outlook. The bank awaits sustained organic growth and margin expansion before revising its stance.

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