Dollar General and Dollar Tree report increased business from middle- and high-income shoppers, even as their traditional low-income customers remain financially constrained by inflation and rising costs. Dollar General saw a 3.5% rise in same-store sales driven by higher prices and fewer items per trip, with consumables making up over 80% of sales. Dollar Tree's consumables sales grew 5.8%, outpacing discretionary items, with gains strongest among middle- and high-income groups. This trend reflects a broader shift where consumers across income levels seek value, with dollar stores benefiting from both necessity-driven low-income shoppers and value-seeking higher-income customers.
