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Apple raises iPhone prices amid soaring memory costs, betting on a $2,400 foldable model to maintain margins.

Market News
09 Sep 2026
24/7 Wall Street
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Neutral
Apple raises iPhone prices amid soaring memory costs, betting on a $2,400 foldable model to maintain margins.

Apple CEO Tim Cook revealed the company "reluctantly raised prices" due to a historic surge in memory costs, calling it a "100-year flood." To protect profit margins, Apple plans to launch a premium foldable iPhone Ultra starting around $2,400, marking a major design shift. This strategy aims to boost average selling prices and revenue despite modest unit growth, but faces challenges from established foldable competitors and tough comparisons to last year's strong iPhone sales. Investors are advised to watch Apple's upcoming product event closely as the company balances pricing power with market demand and cost pressures.

More News (AAPL)

Oil prices near $100 amid US-Iran tensions, fueling Fed rate hike bets before Apple's iPhone event.

Oil prices near $100 amid US-Iran tensions, fueling Fed rate hike bets before Apple's iPhone event.

US stock futures dipped slightly as oil prices approached $100 per barrel due to rising tensions between the US and Iran. This increase in crude prices has intensified speculation that the Federal Reserve will raise interest rates by 25 basis points ...

Market News
Neutral
4 hours ago
Half of Warren Buffett's stock portfolio is concentrated in Apple, American Express, and Coca-Cola.

Half of Warren Buffett's stock portfolio is concentrated in Apple, American Express, and Coca-Cola.

Warren Buffett's Berkshire Hathaway holds about 50% of its disclosed US stock portfolio in just three companies: Apple, American Express, and Coca-Cola. These consumer-focused giants have strong brand power, consistent cash flow, and long-term holdin...

Market News
Bullish
4 hours ago
Chime to acquire Stride for $590M, boosting earnings immediately and raising guidance.

Chime to acquire Stride for $590M, boosting earnings immediately and raising guidance.

Chime Financial announced it will acquire its long-time banking partner Stride for $590 million in cash, a deal expected to immediately increase Chime's earnings per share. The acquisition, valued at about 1.5 times Stride's tangible book value, will...

Market News
Bullish
5 hours ago
Post-Labor Day market sees rising volatility with Treasury yields, oil, and tech events in focus.

Post-Labor Day market sees rising volatility with Treasury yields, oil, and tech events in focus.

Following Labor Day, market volatility has increased, driven by movements in Treasury yields, crude oil, and agricultural commodities. Key corporate events this week include Apple's iPhone 18 launch and a major Goldman Sachs tech conference featuring...

Market News
Neutral
6 hours ago
QQQM ETF offers lower fees than QQQ, saving investors thousands over decades with identical Nasdaq-100 exposure.

QQQM ETF offers lower fees than QQQ, saving investors thousands over decades with identical Nasdaq-100 exposure.

Invesco offers two ETFs, QQQ and QQQM, that track the same Nasdaq-100 index with identical holdings and management but differ in fees. QQQ charges a 0.18% fee, while QQQM charges 0.15%, which may seem small but compounds into significant savings over...

Market News
Neutral
19 hours ago
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