The Devil Wears Prada 2 opens strong with $233M global sales, driven by female and older audiences.

Disney and 20th Century Fox's sequel, The Devil Wears Prada 2, earned $77 million domestically and $233 million worldwide in its first three days, marking a major box office success. The film attracted a predominantly female audience (76%) and a significant number of older viewers, turning the release into a cultural event with fans dressing up and quoting lines. This strong performance highlights the power of nostalgic franchises in today's movie market, especially as Hollywood leans heavily on established intellectual properties for blockbusters. The sequel's success suggests continued demand for familiar stories with fresh appeal.