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Turo to highlight Teslas with Full Self-Driving and offer free trials to boost adoption.

Market News
26 Oct 2026, 15:58 WIB
TechCrunch
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Bullish
Turo to highlight Teslas with Full Self-Driving and offer free trials to boost adoption.

Car rental platform Turo will now identify Teslas equipped with Tesla's Full Self-Driving (FSD) system on its marketplace and offer eligible car owners a free one-month FSD trial. This move aims to increase exposure and adoption of Tesla's advanced driver assistance software, which requires human supervision but can handle most driving tasks. Tesla recently reported that 1.7 million customers have paid for FSD globally, with over 75% of new North American buyers subscribing in Q3. Turo's popular Tesla models, Model 3 and Model Y, stand to benefit as interest in self-driving technology grows, supported by Turo's research showing strong consumer curiosity, especially among younger generations. Renters will receive safety warnings and tutorials to ensure proper use of the technology.

Tesla shares trade at USD 381.10 on Pluang as of Oct 26, 2026 20:01 WIB, up 2.40% in one day. The stock's market cap stands at $1.47 trillion with a volume of 34,762,967 shares. This reflects steady investor interest as Tesla expands Full Self-Driving exposure through Turo's platform.

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