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Morrisons' strong sales growth pressures Tesco and Sainsbury amid rising supermarket competition.

Market News
17 Sep 2026
Proactive Investors
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Bearish
Morrisons' strong sales growth pressures Tesco and Sainsbury amid rising supermarket competition.

Morrisons reported a 3.2% increase in like-for-like sales for the 13 weeks to July 26, accelerating from 2.2% in the prior quarter. This growth, driven by continued price cuts, signals intensifying competition in the UK supermarket sector, posing challenges for listed rivals Tesco and Sainsbury. The broader market remains subdued, with total sales growth lagging inflation, but Morrisons outperformed peers. Attention now shifts to Tesco's upcoming half-year results, with expectations of sharper competition and uncertain grocery inflation ahead.

Morrisons' recent sales growth is notable for readers tracking UK supermarkets. For readers following consumer staples, here is Pluang's market snapshot as of Sep 17, 2026 23:44 WIB: Out of 46 priced US consumer staples stocks, 26 rose and 19 fell. Estee Lauder Companies Inc (EL) traded at USD 94.24 with a 1-day change of -1.42%, Anheuser-Busch Inbev SA (BUD) was at USD 78.83 down 1.34%, and Albertsons Companies Inc (ACI) rose 1.31% to USD 12.72 with 100% sell order activity and a typical hold time of 41 days on Pluang.

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