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New AI tech turns TV ads into interactive conversations, boosting viewer engagement and ad effectiveness.

Market News
14 Sep 2026
PRNewsWire
View Source
Bullish
New AI tech turns TV ads into interactive conversations, boosting viewer engagement and ad effectiveness.

Brand Engagement Network (BEN) and Cataneo unveiled conversational AI technology that transforms traditional TV commercial breaks into interactive sessions where viewers can engage directly with AI agents. This innovation allows viewers to ask questions, get personalized recommendations, and make purchases in real time during broadcasts or streaming. The technology aims to improve advertising effectiveness by linking engagement with measurable consumer actions, moving beyond passive ads to personalized, actionable experiences. As connected TV ad revenue is expected to nearly double by 2030, this conversational AI could reshape how brands connect with audiences across broadcast and streaming platforms.

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