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Rosenblatt raises Amazon price target, says AI shopping agents won’t disrupt its retail media model.

Analyst Insights
30 Sep 2026
24/7 Wall Street
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Bullish
Rosenblatt raises Amazon price target, says AI shopping agents won’t disrupt its retail media model.

Rosenblatt increased Amazon's price target from $335 to $360, maintaining a Buy rating amid concerns that AI shopping agents might threaten Amazon's retail media business. The firm argues these fears are overstated, noting Amazon's history of adapting to changes in consumer behavior and strong growth in Alexa shopping interactions. Amazon's recent earnings beat expectations with strong revenue growth in AWS and advertising segments. Investors should watch upcoming reports to see if AI agents help or hurt Amazon's business.

As of Sep 30, 2026 23:02 WIB, Amazon (AMZN) shares are trading at USD 251.50 on Pluang, up 1.96% for the day. The stock shows strong investor interest with 79% of order activity on Pluang being buys and a market cap of $2.66 trillion. This trading activity highlights continued confidence in Amazon despite ongoing discussions about AI's impact on its business model.

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