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Amazon's AWS growth and margins signal a 31% stock upside to $327, marking a new profitable phase.

Analyst Insights
29 Sep 2026
24/7 Wall Street
View Source
Bullish
Amazon's AWS growth and margins signal a 31% stock upside to $327, marking a new profitable phase.

Amazon's AWS segment is growing rapidly at 37% with a 39.4% operating margin, driving expectations for a highly profitable growth phase. Despite this, Amazon's stock trades below its potential, with a 24/7 Wall St. price target of $327.14, implying a 30.92% upside from the current price around $250. AWS's strong backlog and AI investments support bullish forecasts, though rising capital expenditures and negative free cash flow pose risks. Analysts remain optimistic, projecting Amazon's stock could reach $376 if growth and margins hold steady through 2026-2030.

Amazon shares trade at USD 246.40 on Pluang as of Sep 29, 2026 23:12 WIB, near the lower end of its 52-week range between USD 198.79 and USD 284.02. The stock shows a slight 0.10% gain in one day, with a market cap of $2.66 trillion and a strong 67% buy order activity. This trading activity occurs while analysts discuss Amazon's profitable AWS growth phase and potential upside.

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