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More Americans plan to shop in early December than on Black Friday this year, with cautious budgets prevailing.

Market News
29 Oct 2026, 16:00 WIB
PRNewsWire
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Neutral
More Americans plan to shop in early December than on Black Friday this year, with cautious budgets prevailing.

A Bank of America survey shows 29% of Americans plan to do most holiday shopping in early to mid-December, surpassing the 17% who plan to shop on Black Friday. Most consumers expect to keep spending steady or reduce it this year, with only 12% planning to spend more. Shoppers are more cautious, focusing on budgets and avoiding overspending, while fewer are using AI or social media for shopping. Credit cards are becoming the preferred payment method, and consumers are advised to watch out for holiday scams.

Bank of America (BAC) holds a market cap of $352.02 billion and offers a dividend yield of 2.52% as of Oct 29, 2026, 20:12 WIB. On Pluang, BAC shares are trading at USD 51.65 with a 1-day gain of 1.57%, reflecting steady investor interest. The platform shows a typical hold time of 128 days and a buy order activity of 60%, indicating moderate confidence among retail investors.

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