Duolingo rated 'Strong Buy' as user growth and retention stay strong despite AI concerns

Duolingo received a 'Strong Buy' rating due to its robust user growth and retention, with daily active users and paid subscribers increasing by double digits year-over-year. The company's strategy focuses on long-term user growth rather than immediate monetization, supported by high user retention rates (84%) and ongoing product improvements. Despite concerns related to AI, Duolingo's valuation appears attractive with a corrected forward P/E ratio and a justified 5% growth rate. This positions the company well for sustained engagement and growth in the language learning market.

Duolingo's stock price rose by 5.44% to USD 151.50, showing positive market sentiment. As of Sep 15, 2026 12:11 WIB, the company's market cap stands at $6.72 billion on Pluang.