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Starbucks to close 250 North American stores, continuing restructuring under new CEO.

Market News
24 Sep 2026
New York Post
View Source
Bearish
Starbucks to close 250 North American stores, continuing restructuring under new CEO.

Starbucks announced plans to close 250 stores in North America this week as part of ongoing restructuring efforts led by CEO Brian Niccol, who joined in 2024. This follows a previous closure of 627 stores in North America and Europe last September. The closures target underperforming locations that do not meet financial or customer experience standards. Starbucks will try to transfer affected employees to other stores or provide severance if relocation isn't possible. The company is also retrofitting 1,500 stores to improve customer experience and remains committed to growing its store count in North America, which stood at 18,371 stores at the end of June. Starbucks will incur $300 million in restructuring charges related to these closures, and its shares fell about 1% following the announcement.

Starbucks shares declined about 1% after the announcement, aligning closely with the 1.20% drop seen on Pluang. The stock trades at USD 93.01 with a market cap of $107.32 billion, reflecting steady investor interest despite restructuring. These figures are current as of Sep 24, 2026 23:11 WIB.

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