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Spotify to label AI-generated music accounts and exclude them from recommendations

Market News
11 Aug 2026
New York Post
View Source
Neutral
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Spotify announced it will start labeling accounts that produce AI-generated music with an "AI Persona" badge from mid-September. These profiles will be excluded from Spotify's algorithmic and editorial recommendations to maintain trust and authenticity between artists and listeners. The company will allow proactive disclosure of AI personas, but human moderators will also review and label accounts using Spotify’s AI tools. This move is part of Spotify's broader effort to manage the rise of AI-generated music while also integrating AI features like an AI DJ and conversational assistant on its platform.

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