
Spotify has introduced a new feature called Taste Profile for its U.S. Premium subscribers, allowing users to see and adjust how the platform understands their music and audio preferences. Powered by AI, this tool lets listeners use natural language commands to fine-tune recommendations, request more variety, or exclude certain genres or artists. This feature aims to improve the accuracy of Spotify's suggestions, including playlists like Discover Weekly and Spotify Wrapped, by reflecting users' evolving tastes more closely. Currently in beta, Taste Profile is available to users aged 18 and above in the U.S., with no announced timeline for wider release.
Spotify Technology shares are trading at USD 503.79 on Pluang, showing a modest 0.50% gain as of Sep 23, 2026 20:13 WIB. The stock's market cap stands at $103.06 billion, with all recent Pluang order activity on the buy side, reflecting steady investor interest.