Bank of America reaffirmed its Buy rating and $685 price target for Spotify, emphasizing the company's shift from user base growth to monetizing existing users. Spotify is expanding beyond music subscriptions into audiobooks, video podcasts, fitness, ticketing, social features, and AI-driven tools, aiming for a more segmented and consumption-based pricing model. The bank highlighted Spotify's potential for long-term profit growth through deeper subscriber penetration, price increases, new pricing tiers, advertising improvements, and new business ventures. Spotify's operating model supports ongoing product investment alongside sustainable profit and cash flow growth, with significant untapped opportunities like the Spanish-speaking audiobook market.
Spotify trades at USD 517.09 on Pluang, down 2.22% as of Sep 19, 2026 00:02 WIB. The stock shows a market cap of $108.72 billion and a typical hold time of 110 days. Pluang order activity leans heavily toward selling, with 79% of orders as Sell and 21% as Buy.
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