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Meta's AI assistant Muse tops Apple's US free app chart a week after launch

Market News
18 Sep 2026
Proactive Investors
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Bullish
Meta's AI assistant Muse tops Apple's US free app chart a week after launch

Meta Platforms' new AI assistant Muse reached number one on Apple's US App Store free app chart just a week after its launch. Muse is designed to act on users' behalf, helping with tasks like research, booking reservations, and managing preferences, connecting with services like Spotify and Instagram. This milestone highlights Meta's growing push into personal AI assistants, with plans to build on this early success. The assistant requires user approval for sensitive actions, emphasizing user control and privacy.

Meta Platforms trades at USD 678.48 on Pluang as of Sep 18, 2026 21:51 WIB, down 0.56% in the last day. Despite Meta's new AI assistant Muse topping Apple's US free app chart, investor sentiment shows 74% sell orders on Pluang. Spotify, a connected service in Muse, is also down 0.68% at USD 525.26 with 79% sell activity, reflecting cautious trading in related media stocks.

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