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SoFi stock plunges 44% in 2026 amid fintech peers' resilience, eyes on new crypto product and upcoming earnings.

Market News
22 Oct 2026
24/7 Wall Street
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Bearish
SoFi stock plunges 44% in 2026 amid fintech peers' resilience, eyes on new crypto product and upcoming earnings.

SoFi Technologies' stock has dropped 44% year-to-date in 2026, significantly underperforming other major fintech companies like Robinhood and Affirm. The company recently launched SoFi Earn, a crypto-linked tokenized bank deposit product aimed at activating idle digital asset funds within a regulated banking framework. This new product could either stabilize SoFi's stock or distract from deeper financial challenges ahead of its critical third-quarter earnings report. Investors are watching closely to see if SoFi's lending and deposit growth can reverse the negative sentiment and mark a bottom for the stock, which has been hit harder than its peers despite the broader fintech sector holding up better.

SoFi Technologies shares trade at USD 14.75 on Pluang, down 1.01% in the last day, with a market cap of $19.24 billion. Robinhood and Affirm also show declines, with Robinhood at USD 96.07 and Affirm at USD 71.71 as of Oct 23, 2026 01:41 WIB. This data highlights the ongoing pressure on fintech stocks including SoFi.

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