Investment
Features
FeesSafety
Academy
More
Pluang+

SoFi adds 1.1M members as cross-selling boosts product adoption and revenue mix.

Company Fundamentals
29 Apr 2026
PYMNTS
View Source
Bearish
pluang ai news

SoFi reported adding 1.1 million new members in Q1 2026, reaching 14.7 million total, a 35% year-over-year increase. Product adoption grew even faster, with 1.8 million new products added and 43% of these taken by existing members, highlighting strong cross-selling success. Lending remains the main revenue driver, with $12.2 billion in loans originated, while deposits rose to over $40 billion, supporting stable funding. The company’s revenue hit $1.1 billion, up 41% year-over-year, with growing contributions from fees and technology services, signaling a maturing platform strategy that deepens customer engagement and diversifies income streams.

More News (SOFI)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App